Inhalt

Abstract:

The course Business Intelligence and Relationships covers the analysis, design and optimization of relationships of a company with its partners.  

In the first part of the course - Business Intelligence - strategies, methods and tools of business intelligence are presented, which aim at analyzing and improving customer and supplier relationships.

In the second part - Relationships - we take a closer look at the relations a company has with its customers and suppliers. We will discuss the potentials of relationships and in particular how they are supported by IT.

Gliederung:

1. Business Intelligence and Relationships - Overview
2. Business Intelligence
3. Customer Relationships
4. Supplier Relationships
5. Business Intelligence and Relationships - Scenarios

Detaillierter Inhalt:

Modul 1 (Business Intelligence and Relationships): Overview, Business Intelligence Strategy
Modul 2 (Business Intelligence): Data Warehouse
Modul 3 (Business Intelligence): Data-Mining
Modul 4 (Business Intelligence): Multimedia-Mining
Modul 5 (Business Intelligence): Network Mining
Modul 6 (Business Intelligence): Knowledge Processing, Case Based Reasoning
Modul 7 (Business Intelligence): Expert Systems, Fuzzy Logic
Modul 8 (Business Intelligence): Artificial Neuronal Networks
Modul 9 (Business Intelligence): Genetic Algorithms
Modul 10 (Customer Relationships): CRM Objectives, Customer Information Management, Customer Integration
Modul 11 (Customer Relationships): Customer Experience Management, Individualization
Modul 12 (Customer Relationships): Mobile Customer Relationsship Management
Modul 13 (Supplier Relationships): Overview, Technologies
Modul 14 (Supplier Relationships): Supply Chain Management
Modul 15 (Business Intelligence and Relationships): Scenarios - Student Presentations

Lern-/Qualifikationsziele:
The students
- can describe important business intelligence concepts and independently apply them to new problem areas in companies.
- evaluate the characteristics of different business intelligence methods and are able to independently select the proper method for use cases in Customer Relationship Management.
- discuss problem-solving approaches in groups and present their work results.

Lern-/Qualifikationsziele:

-

Lehrveranstaltungstyp:

Kurs

Interaktionsformen mit Betreuer/in:

E-Mail, Übungsaufgaben, Übungsaufgaben für Selbstlernbetrieb, Chat

Interaktionsformen mit Mitlernenden:

Chat, Foren, E-Mail

Kursdemo:

zur Kursdemo

Nutzung

Kurs ist konzipiert für:

wirtschaftswissenschaftliche Studiengänge

Formale Voraussetzungen:

keine

Erforderliche Vorkenntnisse:

keine

Hinweise zur Nutzung:

-

Kursumsetzung (verwendete Medien):

-

Erforderliche Technik:

-

Nutzungsentgelte:

für andere Personen als (reguläre) Studenten der vhb Trägerhochschulen nach Maßgabe der Benutzungs- und Entgeltordnung der vhb

Rechte hinsichtlich des Kursmaterials:

Prof. F. Bodendorf, Prof. W. Renninger, Prof. J. Strassl

Verantwortlich

Anbieterhochschule:

Uni Erlangen-Nürnberg (FAU)

Anbieter:

Prof. Dr. Freimut Bodendorf

Autoren:

Freimut Bodendorf

Wolfgang Renninger

Johann Strassl

Betreuer:

Prof. Dr. Freimut Bodendorf

Prüfung